Raichandani Constructions is a well-known name in the builders and developers' fraternity of Pune. It is Hyderabad's premier and one of the largest commercial real estate players. With an extensive geographic footprint spread across major locations in India (Hyderabad, Pune, Goa, Bhopal, Indore & Karimnagar)
Project Challenge
Objective
- To generate a media plan focused on promoting the business space.
- Giving details on customers’ questions and concerns regarding all the things that they deem necessary for their business to thrive.
- Providing customers with assurance, briefing them about the security, amenities, and accessibility to their clientele.
The Research
- We stuck to the tried and tested model of conducting competitor analysis to procure data on similar successful ventures and studied their approaches.
- We conducted research on the geographical prominence the space would have, the buying capacity of neighboring populations, and their inclination and tendencies towards visiting such spaces.
- The data gathered from the aforementioned research activities were then used to create an effective media plan and what type of campaigns would yield the best results.
The Solution
- The campaign received positive results and engagement more than what we had predicted.