To build strong awareness and excitement around the Pune Mega Home Buying Festival 2026, engage homebuyers, property investors and real estate developers, and drive maximum registrations and footfall across both East and West Pune locations.
Project Challenge
Objective
- Create strong hype and awareness around the Pune Mega Home Buying Festival.
- Reach maximum relevant homebuyers and property investors across Pune.
- Drive maximum footfall across both East and West Pune locations.
- Build awareness among real estate developers and B2B decision-makers.
- Maintain audience interest and campaign momentum throughout the pre-event period.
The Research
- Analyzed the target audience across Pune, including home seekers and property investors.
- Studied audience interests, online behavior and real estate-related intent.
- Analyzed East and West Pune audiences based on the two Expo locations.
- Identified relevant B2B audiences including developers, builders and decision-makers.
- Researched content formats and communication styles to drive awareness, engagement and event interest.
Design Approach:
Design Approach:
- Created studio-shot model videos and Reels with dedicated scripts and messaging.
- Developed social media creatives focused on Expo awareness, information and property opportunities.
- Created location-focused creatives for East Pune and West Pune.
- Used countdown and event-focused creatives to build urgency and excitement.
- Created developer participation and testimonial videos to add trust and credibility.
- Maintained a consistent and premium real-estate visual identity across social media and digital platforms.
The Solution:
- Executed an integrated Social Media + Influencer + Digital Media campaign.
- Used model-led Reels and videos to communicate the Expo in an engaging and relatable format.
- Ran paid digital campaigns targeting both B2C homebuyers/investors and B2B developers.
- Used influencer collaborations to expand reach and create social buzz.
- Leveraged developer participation and testimonial videos to build credibility and increase event hype.
- Used countdown and urgency-led communication to convert awareness into event visits.
- Implemented East and West Pune-specific communication to guide audiences toward the relevant Expo location.