In a world where health-conscious consumers are seeking delicious yet nutritious alternatives, Dietsmart emerges as a brand of innovation in the field of making healthy snacks from dry fruits.
Project Challenge
Objective
- Getting a clear idea of who the target audience is and their expectations when it comes to the product.
- Making attractive packaging to ensure customers view the product.
The Research
- Conducting a competitor analysis to understand the USPs and drawbacks of similar products and what strategies have competitors used to market their products.
- Population analysis in terms of product usage, likeability, and reuse.
Design Approach
- Creating effective packaging solutions based on the data acquired to make DietSmart’s product more lucrative.
- Creating product recall by maintaining a unique and consistent packaging creative.
The Solution
- Packaging designed to be transparent around the logo enabling customers to see the real product inside the packets.
- Mindful representation of the product by aligning color schemes to increase on-shelf visibility.
