In the world of sustainable packaging solutions, one name stands out as a beacon of innovation and eco-consciousness - Biyani Print Pack.
Project Challenge
Objective
- Create compelling and engaging social media content targeting their eco-conscious audience.
- Promote Biyani Print Pack's eco-friendly paper bags and sustainability efforts.
- Run targeted advertising campaigns to generate leads and establish a strong online presence in Pune.
The Research
- Analyze the competitive landscape of sustainable packaging in Pune.
- Study competitors, consumer preferences, and emerging trends in eco-friendly packaging.
- Identify target audience, including businesses seeking sustainable packaging options, eco-conscious consumers, and local businesses.
Design Approach
- Emphasize eco-friendly colors and design elements.
- Targeting industries such as FMCG, restaurants, fast-food stalls, etc.
- Creating engaging reels with Hindi voiceover for more engagement and relatability.
- Content creation at various locations for BTS and interactive reels.
The Solution
- Developed a content calendar with product showcases, sustainability tips, and customer stories.
- Generated 210 inquiries in 60 days through targeted ads on Meta.
- Designed a modern website and implemented e-commerce for B2B customers.